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5. Twitter
Right now Twitter is one of the most used platform for social media by nonprofits. Legal services nonprofits in general are less active on twitter.
Use Pictures
People tend to follow lots of people and have to scroll through their tweets quickly, the easiest way to catch someone’s eye in a sea of text is with an image. Pictures are also great because they convey a lot of information without eating up your 140 characters.
6. Other Social Platforms
Other Social Platforms
In addition to the three previously mentioned platforms there are a few others that should be mentioned. While valuable you are probably not going to spend much time on these platforms, they are a bit more specialized.
YouTube
What is YouTube
Website Usability Testing Guide
This guide is designed to assist you and your program to understand the basics of usability and website usability testing. It is broken down into the following sections with subsections to provide a thorough understanding of the field.
Executive Summary
Executive Summary
Why Test for Usability?
Usability testing will save staff time, money and administrative overhead by defining what users need, how they find information and what information they are searching for. By listening to users, understanding how they interact with your site or tool, and responding to the needs users actually articulate programs can avoid spending unnecessary time and resources and better serve their users.
What to Test - Site goals, user tasks, testing scripts and metrics
When conceptualizing a website we rarely articulate what users must do, instead, we focus on what our site does.
When to Test - Beginning, Middle and End
Usability testing is a priority when launching a new project, and it is vital to test your interface at each level of the design process.
You should conduct user testing when:
Creating or redesigning a site;
Changing the goals of your site (i.e.:, adding donation capacity to your site);
Who to Test - Participants
The idea of finding individual participants to test your site can be overwhelming and a stumbling block to routine user testing. However you do not need hundreds of testers to obtain good information.
The Nielson Norman group indicates that 5 users can uncover 85% of the major usability issues, and 15 users can find 100%.*
Who are the people you look to in the #LegalAid #LegalTech field? Has anyone been influential in shaping your philosophy? Who always seems to be on the cutting edge? Who is writing about tech for the legal aid/non-profit market? If there is a podcast, publication, or news source we should include, let us know.
Help us build a list of "people to follow" by filling out our form:
Site Goals
To meet each goal, users may need to engage in different tasks, such as navigating different paths. By articulating your goals in concrete terms, you can focus your site’s design and what to test.
Example Site Goals
Receive donations and present mission
Provide legal information
Reach out to potential donors
User Tasks
Once you articulate your site’s goals and the steps users must take to complete these goals, you must articulate specific questions or tasks. Frame your questions to ensure users can accomplish realistic tasks that reflect concrete goals.
Some questions that you could ask include:
Can a first time user find my agency’s mission?
Can a return user remember how to find my agency’s contact information?
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