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Addition Information
There is a lot of other great writing other there about the topic of social media, here are a few of the links we found more useful and interesting.
A Few Good Tools for Measuring and Monitoring Social Media http://www.idealware.org/print/2592
The Legal Aid Society of Cleveland created this toolkit to support programs that want to use text messaging to gather outcome data following limited scope legal services. Legal service providers, statewide websites and court self-help centers offer self-represented litigants (SRL) help in a variety of ways with a wide range of problems. These limited services include advice at clinics, help filling out forms, and recommendations about enforcing rights and responsibilities.
The legal services community has not been immune to cybersecurity incidents over the past years. Indeed, a significant number of programs have been compromised and significantly impacted by cyber attacks each year. As with the broader non-profit, business, and government communities, the incident rates and stakes are growing within our community.
Have a Plan
Before you get started figure out what you are want to accomplish. Without doing this you have no way of measuring success and it’s harder to improve your presence. One goal might be to get at least one new client a month through social media, another might be to get 500 people to watch and educational video you created.
Collect data
3. Management Software / Analytics
Management Software/Analytics
When should I start collecting data
You should start right away. It’s isn’t terribly difficult to set up something basic that is completely free, if you do that up front and you can track your popularity as it rises.
Intro to Social Media
Welcome to LSNTAP social media guide. By the end of this I hope to give you all the tools you need to set up and maintain your social media presence. This guide is made possible by by a grant from LSC.
You know about case management, document management, and records management. You use your knowledge of the law, the courts, and your clients to represent, educate, and defend them. Knowledge management is a way to address two critical facets of strategic, successful organizational management:
• Making the information that you manage more useful and accessible.
• Documenting the reasoning behind critical business decisions.
4. Facebook
Facebook is wildly popular, with almost a billion daily users it is almost certain that a good percentage of your audience is already there. Here are a few Facebook specific tips to keep in mind when managing your accounts.
5. Twitter
Right now Twitter is one of the most used platform for social media by nonprofits. Legal services nonprofits in general are less active on twitter.
Use Pictures
People tend to follow lots of people and have to scroll through their tweets quickly, the easiest way to catch someone’s eye in a sea of text is with an image. Pictures are also great because they convey a lot of information without eating up your 140 characters.
6. Other Social Platforms
Other Social Platforms
In addition to the three previously mentioned platforms there are a few others that should be mentioned. While valuable you are probably not going to spend much time on these platforms, they are a bit more specialized.
YouTube
What is YouTube
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