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Have a Plan
Before you get started figure out what you are want to accomplish. Without doing this you have no way of measuring success and it’s harder to improve your presence. One goal might be to get at least one new client a month through social media, another might be to get 500 people to watch and educational video you created.
Collect data
3. Management Software / Analytics
Management Software/Analytics
When should I start collecting data
You should start right away. It’s isn’t terribly difficult to set up something basic that is completely free, if you do that up front and you can track your popularity as it rises.
LSNTAP hosted a webinar series called Season of Security: Enhancing Security in the Legal Aid Community. The series focused on different aspects of security and how programs can take steps to improve their security practices. Each webinar was aimed at a specific audience.
Intro to Social Media
Welcome to LSNTAP social media guide. By the end of this I hope to give you all the tools you need to set up and maintain your social media presence. This guide is made possible by by a grant from LSC.
4. Facebook
Facebook is wildly popular, with almost a billion daily users it is almost certain that a good percentage of your audience is already there. Here are a few Facebook specific tips to keep in mind when managing your accounts.
5. Twitter
Right now Twitter is one of the most used platform for social media by nonprofits. Legal services nonprofits in general are less active on twitter.
Use Pictures
People tend to follow lots of people and have to scroll through their tweets quickly, the easiest way to catch someone’s eye in a sea of text is with an image. Pictures are also great because they convey a lot of information without eating up your 140 characters.
6. Other Social Platforms
Other Social Platforms
In addition to the three previously mentioned platforms there are a few others that should be mentioned. While valuable you are probably not going to spend much time on these platforms, they are a bit more specialized.
YouTube
What is YouTube
Website Usability Testing Guide
This guide is designed to assist you and your program to understand the basics of usability and website usability testing. It is broken down into the following sections with subsections to provide a thorough understanding of the field.
Executive Summary
Executive Summary
Why Test for Usability?
Usability testing will save staff time, money and administrative overhead by defining what users need, how they find information and what information they are searching for. By listening to users, understanding how they interact with your site or tool, and responding to the needs users actually articulate programs can avoid spending unnecessary time and resources and better serve their users.
What to Test - Site goals, user tasks, testing scripts and metrics
When conceptualizing a website we rarely articulate what users must do, instead, we focus on what our site does.
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