Intro to Social Media
Intro to Social Media
Welcome to LSNTAP social media guide. By the end of this I hope to give you all the tools you need to set up and maintain your social media presence. This guide is made possible by by a grant from LSC.
1. What is social media? Why it does it matter?
- What is social media
- Why should I care about social media
2. General Tips / Best Practices
- Have a plan
- Collect data
- Find where your audience is and go to them
- Make regular updates
- Provide consistent value
- Be less formal
- Use two way communication
- Be more personal
- Fast is better than perfect
- Share success stories
- Share relevant materials
- Use pictures
- Be Innovative
- Don’t wait to do it
3. Software to manage/analytics
- When should I start collecting data
- Collecting data
- Management Software
- Mouse Trackers
- Twitter analytics
- Facebook analytics
- How to use the data
4. Facebook
- Prioritise quality over quantity
- Don’t get too attached to the number of likes
- Use events
- Don’t automatically crosspost everything
5. Twitter
- Use pictures
- Use hashtags
- Talk to other people
- 120 or less
- Respond to people
- Update live from events
6. Other platforms
- What is YouTube
- How should you use it
- YouTube vs Facebook issues
- What is Linkedin
- How should you use it
- What is it
- How is it different
7. Additional Information
- Best Practices
- How to Guides
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