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Social Media Report


NTEN, Common Knowledge and Blackbaud just released their fourth annual 2012 Nonprofit Social Networking Benchmark Report.


  • The Average Respondent Facebook & Twitter Communities Grow by 30% and 81%, respectively.
  • The Top 3 Factors for Success on Social Networks: Strategy, Prioritization, and Dedicated Staff
  • Google+ Struggling to Gain Momentum and Pinterest as Top Newcomer.
  • LinkedIn popularity is relatively low (compared to Facebook and Twitter) but 2011 saw a sizeable jump in adoption of this channel.

The report has several good graphics and a lot of stats that could be useful for grant writing.