Social Media of 2015
Social Media 2015
Earlier this month we polled members of our LSNTAP mailing list to see what new things people doing with social media. Setting up a social media account takes a significant amount of time and effort, and to do it on top of all our other work is impressive so I would like to recognize everyone who has done so. In addition to recognizing all the work done I’ll be giving a few thoughts on the work people have done, if you want to get a bit more in depth on the subject check out our blog post We Like It.
I am impressed with these twitter accounts. They all have functional layouts and actively posting and reposting content. I’d especially like to highlight Pine Tree for participating in the #GivingThanks campaign.
Here we can use a little more work. It’s understandable that it’s much easier to shoot out a tweet than record, edit, and upload a video but to utilize YouTube as a social media platform and not just a repository for videos you need to be uploading videos somewhat regularly. Legal Services of New Jersey has done a good job of having a steady stream of posting. In addition I’d also like to point out their thumbnail choice, They either are using good headshots of the subject or something that clearly explains what the video is.
Two easy little tips to make sure you are paying attention to, make sure you have a custom URL and make sure comments are enabled on your videos. The URL is a little thing but it is an easy way to make your channel a little more attractive and easier to find. Open comments are to allow there to be the possibility of some interaction between people, the social part of social media. Comments should only be turned off for videos where the comments get so out of control normal moderation isn’t enough, given we have a hard time getting anyone to comment at all that isn’t an issue.
These Facebook pages are all pretty good, frequent updates and lots of pictures. New Mexico Legal Aid deserves special mention because not only do they have a map and phone number available they also their hours of operation.
Instagram is a bit like Twitter where it takes some time to get things started. Right now most of the content is only a week old, hopefully it will get some traction with some more time to post and participate in the instagram community.
It’s interesting to see LinkedIn getting used like Facebook, there isn’t a lot of data on how valuable a LinkedIn audience is so I’m interested in learning more about what they have gotten out of it.